Wells Fargo anniversary

175 years,
coast to coast.

A hundred and seventy-five years of carrying trust across a continent deserves more than a commemorative report. It deserves work as enduring as the name on the stagecoach.

Three films. Three milestones.

// PROOF OF FORM
// SELECTED WORK

And the range behind them.

// SELECTED WORK
// FILM · SCULPTURE · OOH · LIVE

An anniversary is the one moment a brand is given permission to talk about itself, and be listened to. Waste it on a logo and a montage and you don’t get another for a decade.

Wells Fargo connected the Gold Rush to Wall Street. A 175th should tell that story with the same reach.

A milestone is a licence

A round number buys attention that money usually can’t. It is the rare window to reintroduce the whole brand, not run another campaign. The work has to be worthy of the number.

One idea, every format

We build a single creative idea and carry it across film, sculpture, anamorphic out of home, digital and social. One story, told at every scale, from a phone screen to Piccadilly Lights.

Made to travel

We run global experiential activations, so the moment doesn’t just play on screens, it happens in the room, in the city, in the markets that matter.

One studio. The whole job.

// CAPABILITY
Creative DirectionFilm & Motion3D & AnimationAnamorphic OOHLarge-format ScreensSculpture & InstallationExperiential ActivationReal-time & AI PipelinesGlobal Production

Let's mark Wells Fargo's 175th together.

Start the conversation
Ben Leyland & team FML // ben.leyland@feedmelight.com // feedmelight.com